Apple iOS 6 adopted at a higher clip than iOS 5

iOS 6’s adoption rate was 1200 percent higher than iOS 5’s, based on all ad impressions served on Millennial Media’s advertising network.

Based on data from the company’s latest quarterly Mobile Mix report, both iOS 5 and iOS 6 saw high adoption rates during its first month of release, with ad impressions growth at 4100 percent after one week.

Smartphones accounted for 75 percent of all impressions served on its network during Q3 2012, which is only a one percent game, the same

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in