What’s Next for Apple and Beats?

What will come of the acquisition? Perhaps some new products that we don't even recognize yet.

apple and beats

Apple’s $3 billion acquisition of Beats is the largest in the company’s history.

Above, former Apple executive George Blankenship tells Bloomberg TV to expect new “customer service oriented” product offerings that “most people don’t see yet.”

Blankenship points to Apple’s skill at recognizing trends and piecing together existing fragments to create new and better products.

“Who knows what Beats has in the [research and development] world at this point,” says Blankenship.

Putting that together with everything else that’s “going on right now” (high-speed Internet at home, television viewership trends) might result in a product we don’t yet recognize landing in stores within six to 18 months that “could be a huge hit.”

When asked if Apple’s brand needs a boost right now, Blankenship said Apple’s ability to test new products on the thousands of people who visit Apple stores each week is unmatched.

“When you have that kind of traffic, when you have a new product to show that kind of traffic, it just mushrooms immediately,” he said.

Blankenship hopes Apple will “accent” Apple TV by putting together “something visual for the home.”

Was it worth the $3 billion? Blankenship says yes. Apple’s $3 billion acquisition of Beats cost less than “what Google paid for a thermostat and a smoke detector.”