App Center launches for English-speaking countries; translations now accepted

Facebook today announced that App Center has been rolled out to all users in the U.S., Australia, Canada, India, Ireland, New Zealand, South Africa and the United Kingdom.

In coming weeks, App Center — a personalized site for users to discover mobile, canvas and web apps connected with Facebook — will be available to users in Brazil, France, Germany, Russia, Spain, Taiwan and Turkey. Developers are asked to submit translated app detail pages for these countries by using the “localize” tab within their app dashboard. The company says submissions that are turned in before Friday will be prioritized for review.

Facebook says App Center has already driven millions of app installs since it launched to users in the U.S. last month. The social network emphasizes that App Center is a place for “high-quality” apps. The dashboard is personalized for each user, sorting apps by category and user ratings, as well as by what a user’s friends have added. If a user has blocked an app in the past, it will not appear in App Center. In some cases, the dashboard will also hide an app if a user has already connected with it.

From an app’s detail page, users can see an app’s star rating, top in-app purchases, screenshots and what permissions the app needs, among other information. If users discover a mobile app from the desktop App Center, they can choose “send to phone,” which will send a push notification that includes a link to Apple’s App Store or Google Play.

In order for an app to appear in App Center, developers must follow a set of submission guidelines and wait for review from Facebook. The company says uses a variety of signals — including user feedback and engagement within apps — to determine whether or not an app will be listed in App Center. Details about how to submit an app to be listed are available here.