Lauren Hurvitz fills the vacancy at AOL left by 13-year veteran Tricia Primrose Wallace as head of corporate communications, beginning October 13th. Primrose’s departure became known when AllThingsD published CEO Tim Armstrong’s memo in June.
Hurvitz was previously EVP of corporate communications and public affairs at MTV. She left in 2008 after three years at the network.
She joins at an interesting time at the old-guard Internet company. Following layoffs earlier this year, Aol rebranded, and put considerable force and resources behind its content, including the hyperlocal Patch sites, the user-generated Seed sites, and has recently acquired Michael Arrington’s TechCrunch.