Bravo! to The Hollywood Reporter‘s Cynthia Littleton and Jesse Hiestand whose excellent piece about the tremendous screwing of working actors hits all the right notes, especially when it comes to product placement and “branded entertainment.”
As the duo point out in today’s THR,
“the branded-integration boom has raised issues of implied endorsements, even when actors are appearing in their TV personas.”
Required reading if you missed it. And, even if you saw it yesterday, you oughta print it out and save it, because when there’s a strike next year, you’ll be able to reread it and see why.