AmazonLocal a Groupon in the Making?

This turns the popular e-reader into a handheld daily deals platform. Amazon is heading straight into the lion's lair as a competitor to the kinds of daily deals and flash redemptions iPhone and Android phone users can get through Foursquare and Groupon.

Amazon now offers Kindle and Kindle 3G with special deals users can receive from AmazonLocal. This turns the popular e-reader into a handheld daily deals platform. Amazon is heading straight into the lion’s lair as a competitor to the kinds of daily deals and flash redemptions iPhone and Android phone users can get through Foursquare and Groupon.

With determination, Amazon has increased its competition against daily deals rivals this year. The latest development is another step with the e-reader. AmazonLocal on Kindle with special deals will launch in unspecified cities later this year, starting with New York City.

The Kindle price tag price lowered earlier this year to $114 and Kindle 3G drop to $139 based on the assumption Amazon will provide special deals through the e-readers. After the price dropped the devices shifted as the bestseller of the group.

Owners of these versions of Kindle can view, purchase, and redeem the deals using only the Kindle.

The Kindle promotes to each user’s city for AmazonLocal deals. They can purchase the deal directly from their e-reader without the hassle of re-entering the account or credit card information. Customers simply show the voucher on their device or bring a printed copy to the local merchant. I like the idea of taking in the Kindle to show the voucher, very simple.

My Android offers a Kindle app, and I think it would be a great idea if Amazon could offer this on a broader scale. Then, more users could take advantage of AmazonLocal. Of course, that would really be entering the lion’s lair of daily deals. AmazonLocal deals on Kindle with special deals will be delivered as part of a software update for Kindles within a couple of weeks.