Amazon Wants Developers To Make Money Through In-App Purchases

Amazon has added Unity plugins to its GameCircle APIs in a move that makes it easier for developers to add in-app purchasing to video game apps.

“Unity is one of the most popular tools for building mobile games,” explained Mike Frazzini, director of Amazon Games, in a statement. “Amazon’s In-App Purchasing and GameCircle APIs help developers reach more customers, keep them engaged, and make more money. Every week millions of customers are playing GameCircle enabled games and are able to compare scores and compete against friends.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in