Amazon Debuts Price Comparison App

Just in time for the holiday shopping season, Amazon has a new price comparison app for the iPhone that lets shoppers compare in-store prices with prices on Amazon.com.

Shoppers can use the app to scan the barcode, take a photo, speak the name of a product or type in the name of a product to search for prices from various vendors. Shoppers can also use the app to purchase directly from Amazon. So before you buy an Aluratek eReader in Borders, you can see what Amazon is selling it for. The Price Check by Amazon app is free in the App Store.

Amazon also announced its list of Black Friday deals today. While it is full of electronics and toys, the Kindle did not make the list. Neither did any eBooks, despite Amazon’s new ability to gift eBooks using email.