Alloy Access and Real Content Form Mobile Alliance

The mobile advertising market continues to sharpen its focus. MediaPost is reporting that Alloy Access, the multicultural marketing division of Alloy Media + Marketing, is teaming up with Real Content Group to create new mobile marketing channels for Alloy’s clients:

“The deal will enable Alloy to take advantage of Real Content’s relationships with service carriers and content providers, while Real Content will be able to tap Alloy’s expertise in marketing to urban consumers.”

The report said that both partners noted the exploding popularity of mobile devices among urban consumers, with African-Americans and Hispanics both over-indexing substantially in their use of mobile devices. “This may be, in part, because both populations skew younger. According to the most recent U.S. census, in 2000 the median age of African-Americans was 30, and Hispanics 26, versus 35 for the population overall.”