Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.
For the last 18 months, publishers have toyed with Oculus Rift and Google Cardboard to produce immersive, visual storytelling. It was purely experimental. But with Facebook and YouTube building 360-degree videos into their platforms and with headsets like Oculus Rift and Samsung Gear available to consumers, heavy hitters such as The New York Times, AOL and PopSugar are betting that brands are ready now to get on board.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in