Twitter launched its suite of advertising tools, known as Promoted Products, back in 2010 and, as the company looks to drive revenue post IPO, Promoted Tweets, Accounts and Trends have never been more important to the bottom line.
But what do advertisers really think about Twitter?
Ad Age surveyed 953 marketing executives and discovered that 70 percent currently use Twitter as a marketing channel, with 80 percent saying that they plan to do so in the next 12 months.
However, marketers are allocating less than half of their Twitter budget on actually paying for Promoted Products (compared to 73.5 percent of Facebook budget spent on Facebook ads) and half of all marketers surveyed have never paid for any ad on Twitter.
AdAge have compiled their findings in the infographic below.
(Source: Ad Age.)