Advertisers Look To Minority Report For Inspiration

AdAge has an article about Minority Report-style ads, such as ones currently running in NYC’s Grand Central Terminal and in the subways: “The ads are projected on the floor of a venue and allow consumers to move, drag and kick things around. They’re the Reactrix Step Scape ads, and they’re just a part of the company’s plans to make out-of-home advertising more accountable and engaging in the near future.”