Ads on Tablets Work Better Than Ads on eReaders
The market research firm GfK MRI released a report yesterday that raises a few questions about where ad dollars should go.
Based on a survey of around 7 thousand users of magazine apps on Tablets and eReaders (which was conducted between May and July of 2011), GfK noticed that over 40% more tablet users noticed ads. Tablet users were also more likely to respond to an ad (55%) than users who read the paper copy (53%), with eReader users falling a distant third (41%).
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