Adobe wants to compete more directly with major ad-tech companies, launching a cloud-based service that lets brands and agencies manage TV and digital buying across platforms to targeted audiences.
Today, at its annual Adobe Summit conference for customers, the company launched Adobe Advertising Cloud, which combines Adobe’s Media Optimizer tools with technology it gained from acquiring TubeMogul in December for $540 million.
“All of that data, if it can’t be seamlessly activated against media, isn’t that valuable,” said Keith Eadie, vp of revenue and partnerships for the Adobe Advertising Cloud.
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