AdAge: 2008 Isn't Mobile's Year, Again
Here’s one thing we can agree on with AdAge—mobile media still has a ways to go before it reaches its full potential.
“Each year since about 2000—and maybe even before—has been wrongly touted as the year of mobile marketing,” AdAge reporter Alice Z. Cuneo wrote. “And this year won’t be it either, despite the we’re-not-kidding-this-time rhetoric being spouted by mobile-marketing boosters converging for telecom’s big powwow in Las Vegas this week.”
That would be CTIA, the wireless industry’s biggest trade show that runs twice a year.
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