Facebook Action Tracking To Allow Advertisers To Optimize Campaigns Based On Several Metrics
Facebook Thursday will announce a feature for advertisers called action tracking, which will enable them to move beyond likes and track conversions and downstream activity, according to social ad-management software provider Buddy Media, which offered details on the new capabilities in a post on its blog.
Facebook Thursday will announce a feature for advertisers called action tracking, which will enable them to move beyond likes and track conversions and downstream activity, according to social ad-management software provider Buddy Media, which offered details on the new capabilities in a post on its blog.
Buddy Media described the new feature as allowing advertisers to focus on cost per engaged fan, rather than simply cost per fan, and it said advertisers will now have access to robust data and be able to optimize their campaigns for:
- People talking about this
- Page likes
- Page post likes
- Page post comments
- Page post shares
- @ mentions
- Check-ins
- Photo tags
- Offers shared
- Offers claimed
- Application installs
- App used
- Credit spend events (number of times someone uses credits in the app)
- Credit spend amount (value of credits that were spent in the app)
- Number of RSVPs
Buddy Media said in its blog post:
Until now, marketers...
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