ELECTION DAY: ABC7 Chicago Hosts Facebook Q&As by Candidates for Governor of Illinois

In the days leading up to Tuesday’s midterm elections, ABC7 Chicago hosted question-and-answer sessions on its Facebook page featuring the candidates for governor of Illinois.

ABC7Banner650In the days leading up to Tuesday’s midterm elections, ABC7 Chicago hosted question-and-answer sessions on its Facebook page featuring the candidates for governor of Illinois.

Incumbent Gov. Pat Quinn, a Democrat who would go on to lose the election, took his turn last Wednesday.

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The following day, Republican challenger and eventual winner Bruce Rauner had his chance.

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Facebook manager of strategic partnerships for broadcast Beth Loyd said in a Facebook Media blog post that each Q&A drew nearly 1,000 questions from users of the social network, adding:

ABC7 Chicago loved the idea and ran with it and put resources behind promoting the event. The campaigns realized that this was a unique way to reach a set of voters — those who watch ABC7 or follow the station on its Facebook page — who they may not have gotten to speak to directly before.

Facebook provided ABC7 support and guidance on how to best promote the Q&As, and BumeBox’s curation tool made it easier to highlight the strongest questions for the candidates. Learn more about managing a Q&A on Facebook with BumeBox here.

Readers: Would you like to see similar Q&As on Facebook leading up to elections?