A Question for PR Pros: To Kill a Hummingbird?
In a concentrated effort to keep hackers, black-hat dudes from Anonymous and other ne’er-do-wells living in their mother’s attic on their collective toes, Google decided to add another savage beast to its algorithmic zoo.
First, it was Panda. Then, it was Penguin. And now, it’s…Hummingbird?
With all these updates, many PR pros are happy relying on the usual tactics like a press release or a pitch. However, with the Internet superhighway building off-ramps to your agency, all flacks need to brush up on the ways these updates affect them directly.
Here are three ways Hummingbird will change the way you do your job:
1.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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