A New Form of Crisis Management: A Facebook Engineer Apologizes on Reddit

There are many American corporate traditions that are being swept aside by the sea-change of social media. One of those traditions is the lengthy company apology process after a company makes an error that has people up in arms. Companies would once invite the legal team, the PR team, an Executive or two, the marketing team and the offending product team to have a series of round table pow-wows about what messaging and forum to use to apologize publicly. The worst part was that after all that work, often the message still ended up too corporate and ineffectual.