I wasn’t able to make it but I’ve seen the pictures. An impressive crowd of developers converged upon San Francisco to discuss the future of the social web and how the Google standards can be used to accomplish developer goals. The biggest difference between Google’s event and Facebook developer garages? More developers and an entrance fee. The goal is clear: attract as much attention as possible from developers worldwide.
Attention was given by developers and some big announcements were made. Among the announcements was that AOL will now begin supporting the OpenSocial standard. You can read more about it over on the Google blog post. Google also announced the release of OpenSocial version 0.8, meaning that it is still in beta but moving closer to becoming a finalized standard. One other announcement by Google was that Netlog, the Belgium-based social network, will begin supporting OpenSocial applications, making them available to its 35 million users in Europe.
While it is still unclear what Google’s long-term goal with OpenSocial is, it appears that they have come close to succeeding what the original goal was: out open Facebook. Facebook is expected to formally announce the details of their fbOpen initiative at this week’s Facebook developer garage in Palo Alto. While Google’s aim of out-opening Facebook may have succeeded in a matter of months, the real question is: where do they go from here?
I theorized about Google launching Google Wallet services for OpenSocial in the future but for now it’s all theory. While the mission isn’t clear, Google has clearly succeeded at attracting developer attention.