A Day in the Life of a Marketer: Long Hours, No Lunch, Dashed Dreams of Being an ‘Artist’

Oh good, it’s not just me.

According to a new survey conducted by AtTask in partnership with MarketingProfs, life is hard for modern day marketers and public relations professionals.

Here’s the breakdown: we work long hours (the survey found that nearly one in four of us works 10 or more on an average day); we’re slaves to our inbox (3 to 4 hours each day on email); we routinely skip lunch breaks (56 percent of us eat at our desks).

Despite all this, we still feel like we can’t get anything done. Case in point:

“An astounding 40 percent of marketers blame manual tasks, unexpected projects and rework as primary sources of lost productivity.”

Sadder still, one in three of us still dreams of a career in the arts while another 16 percent are scheming to transition into a more left-brained field like business, law or engineering.

Does this all sound like the conversation you just had with your next-door office mate?

It’s deja vu all over again.

Other key findings from the survey include the fact that we’re suffering from “application overload” (82 percent of respondents say they have at least six different applications or tools open on their desktops) but we’re somehow still “multitasking machines” (41 percent of us do it during meetings).

“Marketers have a lot on their plates… but we were still surprised at just how hectic their days really are!” says said Ann Handley, chief content officer at MarketingProfs.

Did we just hear a collective groan?

“These results reinforce what we all thought to be true—that marketing professionals are losing valuable parts of their work day due to collaboration and efficiency inconsistencies,” says AtTask chief marketing officer Joe Staples, adding:

“… they need to do more with the time they have, and that can happen with better collaboration, visibility and communication. Marketers lose too much time to problems that could be avoided or resolved with the right structure and tools.”

Thanks for the memo, Joe. Got a solution? (Asking for a friend.)

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