Sheryl Sandberg, who rose to the top of a male-dominated industry to become the COO of Facebook, is an inspiration to the 54,000-plus Twitter users who hang on her every character.
She also authored the leadership memoir, Lean In: Women, Work, and the Will to Lead, in which she offers practical advice for career-minded women who might also have families. So who’s following her lead?
A recent analysis of Sandberg’s follower base by PeekAnalytics reveals everything you ever wanted to know and then some about who her fans are on Twitter and what makes them Tweet.
Not surprisingly, 63 percent of her followers are female. They also have non-stereotypical interests like politics, education, food, and business; and 29 percent of Sandberg’s followers make more than $100,000 a year.
The biggest shocker is that only 78 percent of Sandberg fans are on Facebook. Shouldn’t 100 percent of them be on Facebook?
Take a look at the statistics below. Sandberg’s followers are compared to each other and to Twitter’s user base as a whole so you can see which demographics mirror those of the rest of the Twitter community and which are unique to Sheryl Sandberg’s fan base.