A big win for app search startup Chomp as it heads to Apple
In what could pave the way to a better app discovery experience in the iTunes store, Apple acquired app search startup Chomp for a reported $50 million.
It’s a big win for Chomp’s team, as the company had raised just $2.5 million from BlueRun Ventures, Ron Conway and other angels.
And it go could a long way in helping Apple cope with one of the app stores’ biggest emerging problems — discovery.
Even though there are now more than 500,000 apps, the top charts and the featured section are still how most consumers find new apps.
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