It's only Wednesday, but it's already been quite a week in the world of digital marketing. So, we've curated the most intriguing statistics from the space in just the last few days—and they're not all about #CallMeCaitlyn, either. Check them out.
1. As we reported last week, Periscope users shared their livestreams on Twitter 1.5 million times through May 22 (1,510,709, to be exact) since the app became popular in March, according to Nuvi. The social analytics company has now also revealed that Periscope competitor Meerkat livestream URLs were shared on Twitter 1,521,424 times during the same period, which is slightly higher and a bit surprising since Periscope has been perceived as the more popular app of the two for the last couple of months—not to mention that Twitter owns Periscope.
2. In the two days since Caitlyn Jenner publicly unveiled her gender transformation on the cover of Vanity Fair, she's gained 2.3 million Twitter followers. That's nearly as many as President Barack Obama's 2.6 million, and he launched his account on May 18. Additionally, Jenner broke Obama's world record for the fastest ever to reach 1 million followers, achieving the mark in four hours compared with the commander in chief's five hours. She may be the only Republican who can beat the prez at social media.
3. What's more, per TheWrap, the Jenner cover accounted for Vanity Fair's largest website-traffic day ever, with more than 9 million unique viewers.
4. This isn't good: According to a survey of 1,000 consumers conducted by management consulting firm The Northridge Group, 33 percent of those who contacted brands with a customer-service question on social media never got a response.
5. In the hour after disgraced FIFA president Sepp Blatter stepped down on Tuesday, brand sponsors of the soccer org, the governing body responsible for the World Cup, saw sizable upticks in Twitter mentions. Budweiser experienced the biggest lift; the beer's tweets spiked by 525 percent between 1 p.m. and 2 p.m. yesterday. Call it "The John Oliver Effect," after the HBO host promised to drink a Bud Light Lime if the brewer pulled its sponsorship.
6. Instagram, which launched "Shop Now" ads yesterday, has run 475 brand campaigns since getting into the advertising game 18 months ago. The Facebook-owned social platform will be worth watching on the data-targeting front for the remainder of 2015.
7. Hey, Father's Day marketers, dads share photos, use shopping apps and access maps 4 percent more often than moms, believe it or not. The Interactive Advertising Bureau and Millennial Media released a slew of such data yesterday in a fathers-driven research report.
8. AOL unveiled a site overhaul yesterday that's designed to be better for mobile video and more social-friendly when it comes to letting viewers share content. The moves were based on—what else?—data. For instance, between April 2014 and April 2015, AOL.com video views grew 94 percent, and 90 percent of articles now have a video attached. On mobile, unique visits are up 80 percent over last June. And multiplatform visits—folks who read AOL's content across multiple devices—grew 21 percent.
9. Consider this a preview to our future coverage of mobile advertising, a space that's burgeoning but can't afford to rest on its laurels. Kargo has built and tested 97 new mobile ad formats in the past year as alternatives to banners for marketers. The results haven't been shared yet, but you've got to hand it to the tech company for going all in on improving oft-maligned mobile ads. One of its recent examples is a video ad that recommends content based on a news story someone is reading. Such experimentation appears to to be working: The shop says revenue was up 150 percent last year.