9 Digital Marketing Stats You Need to See From This Week

Snapchat versus Instagram, and 'pantsuit politics'

It was another interesting week in interactive data.

It's been a fine week of digital marketing stats, so check out the nine data points below that got our attention:

1. Instagram-Snapchat face off
Adweek commissioned a survey from Survata that asked 511 Instagram and Snapchat users ages 13 to 34 how they feel about the apps and their impressions of the ads. Two of the more fascinating findings: 26 percent of respondents remembered seeing specific Snapchat ads, while 37 percent remembered seeing specific Instagram ads.

The survey, which you can check out here, produced a number of notable findings that should interest marketers.

2. Here's what you chip in to Mark Zuckerberg's retirement fund
Each of Facebook's 1.8 billion global users was worth an average $14.17 to the social network in ad revenue in the last year, according to SocialFlow's research. Additionally, it found that users see about 10 ads on Facebook a day. 

3. Video gains
The Interactive Advertising Bureau released its six-month report, which concluded digital video accounts for 12 percent of digital advertising across mobile and desktop. All told, the online advertising space totaled $32 billion during 2016's first half, per the IAB, growing by 19 percent compared to the same period the year before.

4. Social research
Holiday retailers take note: GlobalWebIndex found that 37 percent of internet users turn to social networks to research brands or products, a significant increase from the 28 percent who did so in mid-2015. 

5. Billions of dollars every quarter
Facebook's advertising revenue skyrocketed to $6.82 billion, up 59 percent from the third quarter of 2015. Mobile advertising now represents around 84 percent of total ad revenue, up from 78 percent in the third quarter of 2015.

6. A big decade for VR ahead
Greenlight's Fall Industry Report revealed that virtual reality revenues will hit $36 billion globally by 2026. Expect big funding for VR startups in the coming months. 

7. Mobile-last mindset
File this under "shockingly low number." Netsertive, a digital intelligence company, released a study this week that found only 3 percent of marketers think local retailers are prepared to target their mobile customers.

8. POTUS race may hurt the car industry
Is the presidential election hurting the automotive sector? Dealer.com, which says it operates websites for 60 percent of U.S. franchise car dealerships, discovered that digital car shopping is down 9 percent year over year in battleground states. The report cited rising advertising costs as a big factor.

9. The pantsuit election
Speaking of politics, Onestop Internet, an ecommerce provider that works with major fashion brands, studied the behavior of 18- to 34-year-old women who indicated a political party affiliation of Republican, Democrat or Independent. 

It found that Republican women were twice as likely as Independents to have done a web search for "pantsuit" in the last month. Call it the Hillary Effect. 

Check out Onestop's infographic on fashion and politics below.