Snap is trying to rev up the advertising dollars it’s getting from the automotive sector, even though eight out of the top 10 global carmakers ran campaigns on Snapchat in 2016, according to the company. At the same time, the mobile player, which reported $150 million in first-quarter earnings, needs to do even better to satisfy Wall Street investors.
To extract bigger budgets from the category in the past month, Snap’s sales team has been touring U.S. automakers and making presentations. At the core of the research portion of their slideshow have been statistics born from a Snap-commissioned survey by Kantar Vermeer of more than 1,000 American consumers. Snap
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