Is Amazon’s growing ad business actually a threat to the duopoly of Facebook and Google, or is its potential mostly just hype? A new study from GroupM-owned Catalyst suggests the former.
According to Catalyst’s research, 63 percent of U.S. brands who currently advertise on Amazon plan to up their budget with the platform over the next year. Meanwhile, 54 percent of the same group of brands said they planned to up their Google budgets, while 53 percent planned to beef up Facebook.
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