6 of the Top 10 Brand Posts on Facebook Are About Sports

While Facebook’s controversial algorithm changes late last year have given marketers migraines, a few heavy hitters have powered through and scored huge numbers.

Social vendor Shareablee reeled in stats for the top 10 branded Facebook posts in terms of total actions—the combined number of likes, comments and shares—so far for 2014. Sports-driven efforts make up more than half the list, with four of those revolving around one mega event: the FIFA World Cup.

The Super Bowl also ranked high, thanks to Anheuser-Busch’s endearing “Puppy Love” Clydesdale spot. But more than anything, the chart reveals that Facebook has become a TV-events-driven marketing vehicle to rival Twitter.

1

ESPN

 The sports network scored big with 1.7 million total actions—of which 1.4 million were likes—by animating Germany soccer hero Mario Götze celebrating the team’s World Cup win.

2

Budweiser

The adorable Super Bowl spot scored 253,000 shares—the Holy Grail metric of social marketing—as well as 1.3 million total actions.

3

CBS Sports

An image of injured Brazilian World Cup superstar Neymar being carried off the field generated
1.2 million total actions.

4

PerezHilton.com

Timing is everything. The gossip blog was one of many to post this prank video for horror flick Curse of Chucky, but being among the first was killer, netting 1.1 million total actions.

5

Nike Football

The Swoosh won the day with a five-minute video, which is unusually lengthy for branded social clips. But here’s the real kicker: 1 million total actions.

6

NBC Olympics

 Ice skating and bobsled competitions ruled on Facebook, helping NBC’s Winter Olympics win 923,000 total actions.

7

The Huffington Post

Tragedies, particularly reporting suicides, can be tricky, but Huff Post’s coverage of Robin Williams death resonated with fans, drawing 867,000 total actions.

8

E! Online

Fans went nuts, with 866,000 total actions, when Shakira and her son appeared on stage for the World Cup closing ceremony.

9

SB Nation

Argentina’s Leo Messi’s sad face after losing the World Cup final was pure schadenfreude, scoring 836,000 total actions.

10

HitFix Entertainment News

A Snow White baby? That’s at least 828,000 total actions cute.