6 of the Top 10 Brand Posts on Facebook Are About Sports

While Facebook’s controversial algorithm changes late last year have given marketers migraines, a few heavy hitters have powered through and scored huge numbers.

Social vendor Shareablee reeled in stats for the top 10 branded Facebook posts in terms of total actions—the combined number of likes, comments and shares—so far for 2014. Sports-driven efforts make up more than half the list, with four of those revolving around one mega event: the FIFA World Cup.

The Super Bowl also ranked high, thanks to Anheuser-Busch’s endearing “Puppy Love” Clydesdale spot. But more than anything, the chart reveals that Facebook has become a TV-events-driven marketing vehicle to rival Twitter.