Why did The S.I. Newhouse School of Public Communications at Syracuse launch an all-digital online Masters program this week? Because the media landscape is shifting beneath our feet, of course.
But where will those shifts lead? No one really knows, but the best estimates herald “cord-cutters” as the leaders of the New Media School. Three developments from yesterday alone point toward the future:
- NPR describes Dish’s Sling TV, which includes live sports AKA the only reason young people still get cable, as “a cord cutter’s dream“
- Conde Nast launches a new studio to produce native advertising pieces written by its own editorial staff
- Fusion attempts to poke fun at rival BuzzFeed and everyone in media says, “whoa there…”
The professional industry watchers at Manatt Digital Media — a division of Manatt, Phelps, and Phillips, LLC — produced this infographic to lay out predictions for 2015 and the years ahead:
In short, expect more varied forms of branded content to come…along with a greatly expanding number of ways for clients to reach consumers.
What do we think?