It was a busy week in funding news around marketing-software startups. Here are five players getting an influx of cash that brand-minded folks should keep an eye on:
1. AltspaceVR reeled in $10.3 million from eight firms, including Tencent, Dolby Family Ventures and Comcast Ventures, a new investor for the virtual-reality player. Its software works with VR devices, such as Oculus Rift D2 and Microsoft Kinect, while allowing consumers who own one of the devices to watch content together on YouTube, Netflix and Twitch. Two-year-old AltspaceVR debuted a chat room last month to enable such virtual shared viewing. Its total funding now is at $15.7 million.
2. Fuisz Media closed with $10 million in its initial financing round, which was spearheaded by Evolution Media Partners and included Ross Levinsohn, former CEO of Yahoo and president of Fox Interactive Media. The interactive-video platform includes clients like Victoria's Secret, Walmart, Target and Gillette. The vendor claims that its video software—which allow consumers to click on a spot and then click again to learn more about the product being advertised—garners clickthrough rates two to four times higher than average.
3. Jun Group picked up $28 million from Halyard Capital and Bridge Bank. The mobile-video and branded-content platform has attracted notable brand clients, including Arm & Hammer, McDonald's, Chevrolet, Microsoft, Purina and Mike's Hard Lemonade.
4. Jukin Media raised $2 million in funding from Samsung Venture Investment Corporation. The user-generated entertainment company boasts that it attracts around 1 billion monthly video views across digital media platforms like Hearst, CNN, Fox, MTV, BET, Yahoo and others.
5. Radius announced $50 million in a round led by Founders Fund, increasing the company's capital raised to around $125 million. The San Francisco-based player focuses on business-to-business clientele such as FiveStars and POS Portal, supplying them with predictive marketing software.