4 Thoughts on Design From Apple Chief Design Officer Jony Ive

He discussed his approach to ideas at The New Yorker's TechFest

When it comes to the world of technology design, few are revered more than Jony Ive, Apple’s chief design officer.

Ive, who holds more than 5,000 patents (according to Apple), has been instrumental in crafting every Apple product since the 1990s, working closely on a daily basis with former CEO Steve Jobs and now alongside current CEO Tim Cook. However, apart from being the voice of product launch videos, he rarely talks publicly about his ideas or his work.

Speaking

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in