Facebook in Q2: Mobile Accounts for 76% of Total Ad Revenue

Not surprisingly, mobile advertising revenue accounted for 76 percent of the company’s total ad revenue.

Not surprisingly, it’s full speed ahead for Facebook’s transition to a mobile company, as mobile advertising revenue accounted for 76 percent of the company’s total ad revenue for the second quarter of 2015, up from 62 percent in the year-ago period.

The social network also topped or quickly approached user total milestones, as it reported 1.49 billion monthly active users at the end of the quarter, up 13 percent compared with the second quarter of 2014, and 968 million daily active users, up 17 percent year-over-year.

The company’s total revenue for the second quarter of 2015 was $4.042 billion, up 85 percent from $2.19 billion in the previous-year quarter.

GAAP (generally accepted accounting principles) net income for the period was $719 million, down 10 percent from $791 million in the second quarter of 2014.

Facebook reported 1.31 billion mobile MAUs as of June 30, up 23 percent from the year-earlier period, and 844 million mobile DAUs, up 29 percent year-over-year.

Mobile-only MAUs of 655 million were up 64 percent from 399 million at this time last year.

Co-founder and CEO Mark Zuckerberg said in the company’s second-quarter earnings release:

This was another strong quarter for our community. Engagement across our family of applications keeps growing, and we remain focused on improving the quality of our services.

Readers: What did you think of Facebook’s financial results for the second quarter of 2015? Any surprises?

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