Every day, we work with brand and agency partners to help them understand the benefits of Facebook and leverage its creative canvas and unmatched scale. Last year, brands tried to push the technical limits of Facebook, and digital platforms overall. Now, in just one year’s time, we were pleased with the renewed focus on the craft of great storytelling through publishing.
Oreo, 360i, and Draftfcb were successful because they had an approach that used creative talent designed around a marketing structure to keep pace with, listen to, and connect with people. The structure is like a current-day version of a newsroom environment, and people love it—and the numbers prove its success.
The complete list of winners of the second-annual Facebook Studio Awards is available here.