Facebook Bans Two More Platform Ad and Offer Networks

This past July, following increased concerns about the ways Facebook Platform ad networks were incorporating user data in their ads and landing pages, Facebook released updated Platform advertising guidelines that more clearly stated what was and wasn't permissible on the Facebook Platform. A few weeks earlier, it had suspended two Platform ad networks from operating on Facebook altogether. Facebook told developers it would take new measures against scams in offer networks last week. But now, after a week in which offer networks have come under increasing scrutiny for running deceptive ads, the company has announced that it has banned two more Platform offer and ad networks "who have repeatedly violated our policies." According to Facebook, First, deceptive ads are a widespread issue on the Web and one we fight aggressively. This battle is not new and it’s far from over. We faced stimulus scam ads on our own system earlier this year and pushed them off the site with rigorous enforcement. We did the same months later when deceptive ads from third-party ad networks appeared in applications. We’re doing that again now as we see them appear in the form of offers. Since introducing updated policies for third-party ads on Facebook Platform in July, we have disabled two entire ad networks and suspended or brought into compliance over 100 applications for ad-related violations in regions around the world, over half of which had more than one million monthly active users. We recognize that monitoring ads isn't the first area of focus for an entrepreneur just getting started with social applications. That's why ad networks that don’t play by the rules should expect to be our first point of contact in our line of enforcement. Our policies are clear. If you're an ad network and don’t comply with them, you are doing a disservice to your customers, and you should expect your business opportunities on Facebook to cease. In addition to legal notices that have been sent to many ad networks to mandate ongoing compliance on Facebook Platform, today we are disabling two additional offer and ad networks who have repeatedly violated our policies. We don't know who they are for now. We'll be updating with more. Update: Still no more word on the identity of the two ad networks. If you know more, please let us know at mail AT insidefacebook DOT com.

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Facebook Bans Two More Platform Ad and Offer Networks

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