1Cast Pacts With Dow Jones, Bloomberg

NEW YORK Fledgling video aggregator 1Cast, which aspires to become the Hulu of online news, has signed deals to distribute content from Dow Jones and Bloomberg on its Web site and mobile applications.

The startup, which previously inked content arrangements with the Associated Press, CNBC and Reuters — as well as the international news organizations Agence France-Presse and the CBC — will now begin delivering video content from Bloomberg, as well as the Dow Jones brands WSJ.com, MarketWatch.com, Barrons.com and AllThingsD.com on 1Cast.com. The venue was unveiled in beta form this past November.

The new site aims to be a singular Web destination for news video, allowing users to establish profiles and build personalized news feeds.

In addition to the new content partners, 1Cast has recently launched mobile applications for the Google Android platform and Apple’s iPhone and iTouch. Those apps automatically delivers users’ preferred news to their video-enabled mobile phone, and 1Cast says that its mobile content is updated periodically in real-time.

Currently, 1Cast sells mid-roll and overlay video ads, as well as banner placements, for its partners. The company plans to pact with a video ad network to assist in ad sales down the road, said officials.