Did you wear pink today?
As many brands and other disparate parties reminded us, today is both Wednesday and the tenth anniversary of Tina Fey‘s greatest cinematic achievement to date (on a side note, let’s all pretend ‘Admission’ never happened).
Of course, we knew that clever copywriters would take this golden opportunity to loosely tie their clients’ brands to the movie. It’s like we have ESPN or something.
Now who wore it best?
Whatever. We’re getting cheese fries.
1. Victoria’s Secret
Unlike “fetch”, this one had to happen.
— VS Sport (@VSSportOfficial) April 30, 2014
2. The Knot
So you agree? You think you’re really pretty?
— The Knot (@theknot) April 30, 2014
Product placement? Hello!
— Sears (@Sears) April 30, 2014
4. L’Oreal Paris
For cool moms–not regular moms.
— L’Oreal Paris USA (@LOrealParisUSA) April 30, 2014
5. Shock Top
Unfortunately, beer is a carb:
On Wednesdays, we wear p̶i̶n̶k̶ orange. — Shock Top Brewing (@ShockTop) April 30, 2014
Then, of course, came the movie’s other greatest quote:
…and yes, there’s a movie coming.
7. American Airlines
Time for a little refresh:
8. Cover Girl
Calm down, everyone. There are many quotes to choose from:
Or you could go with multiple quotes:
Can we get you guys anything? Some snacks? A condom?
11. Chips Ahoy
We wish we could all get along like we did in middle school…
12. The Metropolitan Museum of Art
She doesn’t even go here!
— metmuseum (@metmuseum) April 30, 2014
BONUS: The University of Missouri
No, this one’s not a brand. But we certainly admire the student body’s dedication.
BONUS BONUS: Michelle Obama?!
Here’s one we had to include via HuffPo and our favorite NBC digital comms director (even if it isn’t real):
— Shama Hussain (@shama_ny) April 30, 2014
And while we don’t know how these campaigns scored on the KPI/engagement front, we say to all involved:
In closing, we miss “30 Rock.”