This week McDonald’s brought a new mascot out of hiding (he’d been hanging out in Europe) and introduced him/her/it to American audiences. Media folks on Twitter predictably responded with mockery, and some wiseguy with too much free time on his hands even created a parody account:
— Terrifying McMascot (@McTerrorMascot) May 20, 2014
Now, via Grub Street New York, we have the answer to the question that you hopefully haven’t been asking yourself all week: what will the kids think?!
Take it away, focus group A!
The best quote is also the most overly dramatic:
“People are going to make a joke out of it and it’s going to totally ruin their business.”
We certainly wouldn’t go that far, but we do think we know someone who has a future in market research…