Zombies and Skittles redefine advergaming

The marketing world is slowly warming up to "augmented reality," a surreal hybrid of real life and video. But the slick efforts for GE's Smart Grid and Ubisoft's Assassin's Creed 2 don't hold a candle to the experimental game shown above. Created by the Georgia Tech Augmented Environments Lab and the Savannah College of Art and Design (yes, that's our second SCAD reference today), ARhrrr is a zombie shooter that you play through an Nvidia mobile device. Will this game take off, boosting the sales of Skittles as highly prized explosives? Doubtful. But it sure is a cool peek into the future of braaaiiinnns…. er, I mean, branded gaming. Via C.C. Chapman.

—Posted by David Griner