YouTube ad of the year: Sussex driving spot

Sussex

The inaugural YouTube Ad of the Year, honored at the Campaign Media Awards last week, is an old favorite of ours: the Sussex Safer Roads Partnership's famous 90-second road-safety PSA, released last January. See the ad below. (You can also watch a more widescreen version here.) The award is given to "the most creative and engaging ad on YouTube in the past 18 months." As we mentioned in our original writeup, the Sussex spot is fairly unique in the safe-driving category, in that it avoids shock tactics like mangled bodies, piercing screams and heart-wrenching sobs in favor of a life-affirming message. The damn thing doesn't even show a car. Yet it's a quite beautiful piece of film, and packs an emotional wallop all its own.