Your Moment of Zen: Krispy Kernels Returns With Another Hilariously Strange Ad

Oddvertising done right

Canadian snack maker Krispy Kernels had a sleeper hit a couple of years ago with its "Couch" commercial, a delightful bit of oddvertising that absconded from Cannes with a bronze Lion.

Now the brand is back with this amusing new ad, "Meditation," which mixes zen meditation with furtive snack eating, with unexpected results.

So much oddball work seems forced these days, but this stuff, from Quebec agency Lg2, is up there with the classic Skittles and Fruit by the Foot ads.

Credits below.

Client: Krispy Kernels
Spot: "Meditation"
Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Copywriter: Andrée-Anne Hallé
Art Directors: Luc Du Sault, Andrée-Anne Hallé
Account: Mireille Côté, Sandie Lafleur
Director: François Lallier
Production House: Nova Film
Producer: Simon Corriveau
Sound Design: Boogie Studio