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For Yoplait, Wieden + Kennedy has moved on from Phoebe Neidhardt to Dominic Purcell, getting the actor to subvert his tough-guy image … and become "A Man of Yogurt."
In two new ads (four more are on the way), Purcell extolls the texture and flavor of Yoplait's Greek yogurt. When we think of ideal yogurt pitchmen, the guy who played Dracula in Blade: Trinity and Lincoln Burrows in Prison Break isn't the most intuitive choice, but that's the point.
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