Who will Americans be rooting for to win the big game on Sunday? The answer may depend on whether they're real football fans. Among the public in general, a USA Today/Gallup poll finds respondents split almost evenly, with 31 percent preferring the Cardinals, 29 percent the Steelers and the rest indifferent. Among people who identified themselves as pro-football fans, though, the Cardinals beat the Steelers by three field goals (44 percent to 35 percent, with the rest not having a preference). If the Cardinals get creamed, as many people expect, does this mean disappointed football fans will tune out early? Advertisers who bought time late in the game will certainly hope not.
—Posted by Mark Dolliver