The folks at AKQA alert us this morning to this new GPS-enabled bus-and-bus-shelter campaign the shop created for the U.K. search engine Yell.com. To get the point across that Yell is a local search engine, buses displaying the ads show local listings depending on where the bus is traveling in London. The bus shelter ads use digital touch screens to let people search for a local businesses within walking distance of the bus stop. In a Google-enamored world, it’s hard for alternative search engines, especially ones not supported by the portals, to get attention. This effort seems to take a smart stab at it though.
—Posted by Catharine P. Taylor