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Two fairly amusing New York Lottery commercials from DDB New York illustrate just what it means to be "that kind of rich." In one spot, a lottery millionaire spends big bucks on elaborate effects to convince his pal that aliens have invaded—just so he can snap a picture of the guy's terrified face. (Chill, dude, it's clearly CGI.) The other ad shows a guy who cracks people up wherever he goes because he can afford to have a team of comedy writers led by Andy Richter feeding him lines through an earpiece.
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