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Who turned out the lights?
Tim Hortons and JWT Toronto plunged customers at one of the coffee and donut chain's Quebec locations into inky darkness for a prank introducing a new dark roast coffee blend.
When unwitting patrons arrived, they found the L'Île-Perrot store completely covered in black-out material, even the windows. Dark vehicles were parked out front to heighten the mystery. Those who ventured inside bumped into a dude wearing night-vision goggles, who led them to a counter where dark roast was served and the gag revealed.
Goggles Guy looks pretty creepy, and unlike the hammy, self-aware fright reactions we've seen in some "scary" ad pranks, the squeals of shock and surprise at Tim Hortons seem genuine.
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