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Iconoclastic rockers The Who are following in the footsteps of author-turned-spiritual-leader L. Ron Hubbard—and we’re mortified it took us this long to figure it out.

In 1949, when Hubbard said, "If a man really wanted to make a million dollars, the best way would be to start his own religion," he was, of course, referencing one of the century’s great inside jokes—at the time, perceived only by a very clever group who would later become immensely wealthy and eschew professional psychiatry.

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