What's with all the Chuck E. Cheese fights?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The Wall Street Journal takes time out this week to focus on a serious issue affecting families nationwide: the rash of fistfights breaking out at Chuck E. Cheeses everywhere. The story details all sorts of adult-on-adult violence at the kid-oriented restaurant chain—behavior that's blamed on alcohol (about 70 percent of Cheese locations serve wine and beer), stress (it's a popular spot for children's parties) and what the Journal terms a "mama-bear instinct." "A Chuck E.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in