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To get a sense of the scale of online ad-sharing growth since 2006, look no further than Dove. The Unilever brand had a major viral advertising hit that year, and again this year—"Evolution" and "Real Beauty Sketches"—providing useful bookends to see how sharing has expanded exponentially in eight years.
The "Evolution" spot was shared 60,954 times in its first year, compared to 4.24 million shares for "Real Beauty Sketches," according to Unruly Media, which has released a new version of its "Viral Spiral" infographic (see below) looking at branded-video shares through the years.
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