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This Sunday is April Fools’ Day, and the hijinks are getting off to an amusing start with WArby’s—a purported joint venture between eyewear maker Warby Parker and fast-food purveyor Arby’s.
“Arby’s has an eye for meat. Warby Parker has meat for eyes. The result? A new partnership sandwiched somewhere between vision and at least eight different kinds of meat,” the companies say in a joint statement.
Beginning Friday, WArby’s will be piloting several locations in New York City—at Warby Parker’s 121 Greene Street store, and at the Arby’s at 32 E.
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