Wake me up when NBC and CBS do something really interesting

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Sorry folks, but it was a tad underwhelming to read about CBS and NBC’s moves into video-on-demand, which—like ABC’s deal with Apple—allow consumers to buy a limited number of the networks’ series for later viewing. Was it that ABC, as first out of the gate, and with the techno-sex appeal of Steve Jobs, therefore grabbed the best headlines? I’m open to that possibility, but I don’t think that’s quite it. First, according to this story in The New York Times, the CBS/Comcast deal offers the shows—which include hits such as CSI—only to Comcast subscribers, but not in markets where CBS has affiliates.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in